The Uncomfortable Truth that Made Martin Luther King a Great Leader
In a March 1968 address at the National Cathedral, Martin Luther King, Jr. shared a quote that has become a...
Padman Narayan
Padman is a writer and consultant based out of Chennai, India and Austin, Texas.
BOOK REVIEW: ‘Quiet’ by Susan Cain
Susan Cain (2013) presents an insightful and compelling argument for the value of introverts in the modern business climate. Two...
Google’s Progressive Paradox
Robbins and Judge (2017) paint Google as a paradox, helping to modernize workplaces around the world while maintaining an old-fashioned...
Why a Good Budget Is Essential
A budget is an essential piece to building a strong financial backbone to any company. While they are useful in...
Is Activity-Based Costing Better?
Generally speaking, I agree with the statement, “Activity-based costing does a better job of allocating both direct and indirect costs...
How to Get the Most Out of Your Break-Even Analysis
According to Harvard Business School (2004), a break-even analysis is a financial tool that examines a company’s revenue and costs...
What Message Is Your Brand Sending?
A company’s brand can be described as its identity, not only the products or services that they provide, but who...
The Historical Role of Marketing in Political Campaigns
Marketing has always played an important role in political campaigns and the outcome of elections in the United States. From...
BOOK REVIEW: ‘Tearing at the Seams’ by Eric Robert Morse
In this age of blistering media commentary and ruthless Twitter onslaughts, it is refreshing to know that there is still...
Why a Dollar Today Is Worth More than a Dollar Tomorrow
You hear the term 'time value of money' everywhere in business, but it is not as clear-cut as it might...
