The Future Is Gig: Annual Strategy Report

Disruptr’s 2024 Strategic Economic Analysis examines current trends with an eye on the repercussions of the pandemic, the instability of the conventional business models, and the way productivity applications are empowering independent workers to revolutionize the market.

The Gig Economy, characterized by a flexible, project-based workforce, is experiencing significant growth and is poised to be one of the most transformative economic shifts in recent decades. By the end of 2023, gross volume of the Gig Economy was estimated at $455.2 billion or 1.6 percent of the total U.S. economy, up from $204 billion in 2018.

This growth is driven by several factors, including the instability of the conventional business model and the rise of productivity applications, including artificial intelligence (AI).

Distruptr’s 2024 Strategic Economic Analysis Report.

The conventional business model is being challenged by economic volatility and the rapid advancement of technology. Businesses are increasingly ‘gigifying’ their models, adopting more flexible, project-based approaches to work. This allows them to tap into a vast pool of on-demand resources, reduce fixed labor costs, and increase their agility to respond to market demands.

For individuals, the Gig Economy presents an opportunity to diversify income streams and achieve greater work-life balance. Engaging in ‘side hustles’ allows for the exploration of new professional avenues, the development of additional skills, and the potential for increased financial security.

Disruptr’s 2024 Strategic Economic Analysis examines this shift with an eye on the repercussions of the pandemic, the instability of the conventional business models, and the way productivity applications are empowering independent workers to revolutionize the market.

Download Disruptr’s free Strategic Economic Analysis here.