How AI Is Leveling the Business Playing Field
This article is a part of a series based on our Annual Strategic Report, The Future Is Gig. Download the report here.
The internet and artificial intelligence (AI) have significantly leveled the playing field for small independent companies competing against large corporate rivals. The proliferation of digital platforms, mobile apps, and social media has particularly favored small businesses, enabling them to reach wide audiences and operate with greater agility. Services like Insperity provide small businesses with the benefits typically reserved for larger businesses, such as HR services, payroll, and employee benefits, allowing them to operate more efficiently and attract talent.
AI and productivity tools have made administrative tasks easier and more cost-effective for small businesses. According to a survey by the Small Business and Entrepreneurship Council (SBEC), nearly half of small businesses have started using AI tools, with 41% redirecting their time to higher-value work and 39% investing in innovative solutions for customer engagement and retention. This has allowed small businesses to focus on growth and innovation rather than getting bogged down by routine tasks.
While large corporations benefit from diverse perspectives and talents due to their size, individuals in small businesses often find themselves wearing multiple hats. AI is helping to narrow this gap by providing independents with more resources. AI can automate business processes, gain insights through data analysis, and engage with customers and employees, as found in a study by Harvard Business Review. This enables small businesses to operate with a level of efficiency and customer engagement that was previously only possible for larger companies.
The use of AI in small businesses is not just theoretical; it’s backed by data showing tangible benefits. For example, 91% of small businesses using AI reported that it has helped them save time, which can be devoted to more strategic initiatives. Furthermore, AI is enabling new capabilities and business model expansion, with 87% of organizations believing AI will help them grow revenue, boost operational efficiency, and improve customer experiences.
A recent Disruptr workshop demonstrated how anyone can create a business, from idea generation, to naming, to business plan development, to branding, and website creation all with free AI tools readily available now.
With the trajectory of AI capabilities and quality of output, it is not unreasonable to envision a world where everyone is his or her own personal business and all business matters are handled by AI assistants.
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